LECTURER IN COMMUNICATIONS
DIGITAL MEDIA ARTS
TV OR NOT TV
On-Air Promotion in the Digital Era
This course introduces students to the strategic, conceptual, creative
& technical aspects of On-Air Communication
(Teasers, promos, trailers, campaigns, sales reels, and spots)
It provides a basic understanding of the various short formats
produced in TV and Web communication.
The aim is to study common procedures and to get hands-on experience
producing promos, learning strategic and creative way to hook a viewer,
to reach a target, to engage an audience and most of all, how to sell a story.
This course offers an intensive overview of the entire production process in promo production, including activities
like researching, creating a concept pitch/brief, editing, and post-production.
The class will feature screenings, exercises, in-class assignments, editing sessions, voiceover recording sessions
and group projects.
In order to participate, students will be expected to have a basic understanding of the skills and concepts involved
with video editing, audio recording, and mixing.