TEACHING

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LECTURER IN COMMUNICATIONS

 

DIGITAL MEDIA ARTS

TV OR NOT TV

On-Air Promotion in the Digital Era

This course introduces students to the strategic, conceptual, creative

& technical aspects of On-Air Communication 

(Teasers, promos, trailers, campaigns, sales reels, and spots)

It provides a basic understanding of the various short formats

produced in TV and Web communication.

 

The aim is to study common procedures and to get hands-on experience

producing promos, learning strategic and creative way to hook a viewer,

to reach a target, to engage an audience and most of all, how to sell a story.

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This course offers an intensive overview of the entire production process in promo production, including activities

like researching, creating a concept pitch/brief, editing, and post-production.

The class will feature screenings, exercises, in-class assignments, editing sessions, voiceover recording sessions

and group projects.

 

In order to participate, students will be expected to have a basic understanding of the skills and concepts involved

with video editing, audio recording, and mixing.